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Email
info@alterum.studio
Location
Cyprus
What's included
/01
Marketing audit and gap analysis
/02
Strategic roadmap development coordination
/03
Dedicated team setup and onboarding
/04
Budget planning and allocation
/05
Monthly reporting and OKR
/06
Cross-channel campaign
/07
Ongoing strategy iteration
/08
Vendor and partner management
A marketing department that already knows your business
Most brands end up with four or five contractors and nobody holding the whole picture. The photographer hasn't seen the campaign the ads promised. The developer has never opened the brand guideline. Someone senior spends half the week translating between people who have never spoken to each other. Nobody involved is doing bad work. There is simply no one whose job is the whole thing.
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What's included
/001
Audit
We go through what you're running now, what it costs and what it returns.Most of the answer is already sitting in your own numbers.
/002
Roadmap
A plan with owners and dates on it, built around the metrics that move revenue rather than the ones that are easy to screenshot.
/003
Team
We assign the people the plan actually needs. Strategy, design, content, media, in the proportion the work demands that quarter.
/004
Rhythm
Monthly reporting, quarterly review of the plan itself. The team scales up before season and down after it.
7
Service directions
All
Channels managed in-house
35+
Expertise areas
190+
Reels produced last month
FAQ
Does this replace our in-house marketer?
Usually it works better alongside one. They keep the daily contact with the business and the customers, we bring the channels, the production and the planning behind them.
What if we only need two channels?
Pricing is agreed per channel per month, so the monthly figure stays predictable and you can see what each part of the budget is doing.
Who do we actually talk to?
An in-house hire makes sense when you need one specialism, full time, permanently. An agency makes sense when you need several at once and none of them for forty hours a week. Plenty of our clients run both.
Can we pause out of season?
Yes, and most clients do. Scope is agreed per channel per month, so directions get added as the results justify them rather than all at once.
What is marketing as a service?
We are registered in Cyprus and we work remotely. Strategy, design, media and reporting all run digitally, so the work does not depend on being in the same country. Production days are the only thing we travel for, and we plan them in blocks.
Is an outsourced marketing team cheaper than hiring in-house?
Mostly hospitality and lifestyle: hotels, restaurants, beach clubs, resorts and wineries. We also work with fashion and fintech brands. If your category has settled into one way of describing itself, the approach transfers.