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Email
info@alterum.studio
Location
Cyprus
What's included
/01
Paid social strategy and management
/02
Paid search campaigns
/03
Campaign setup and technical configuration
/04
Ad creative design and copywriting
/05
A/B testing and creative iteration
/06
Audience segmentation and targeting
/07
Retargeting and funnel optimisation
/08
Detailed performance reporting
Paid campaigns rebuilt whenever the data says so.
Most accounts we inherit are spending on the wrong thing confidently. Conversions are counted twice, the retargeting audience is mostly people who already stayed with you, and the report says the campaign is working because the platform says so. Nobody has checked what any of it did to actual bookings.
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How we work
/001
Setup
Tracking, events and conversions checked and fixed first, because everything after it depends on the data being real.
/002
Plan
Channels, budgets and offers chosen against your margins and your season, not against a template media plan.
/003
Testing
Audiences, creative and landing pages tested in an order that produces answers rather than noise.
/004
Scale
Budget moved onto what works and cut from what does not, reviewed every week.
7
Service directions
All
Channels managed in-house
35+
Expertise areas
190+
Reels produced last month
FAQ
What budget do we need to start?
Enough for the platform to learn, which depends on the market and the season. We say what that number is after the audit, and we say when it is not worth starting.
Do you guarantee results?
No, and anyone who does is guessing. We agree benchmarks from your own history and the category, then report against them honestly every month.
Who makes the creative?
We do. Statics, reels and copy, produced in variants for testing rather than one hero asset a quarter.
Do you work with our existing accounts?
Yes. We audit them, keep the history that is worth keeping and rebuild the parts that are broken.
Can we run ads only in season?
Yes, and many clients do. We plan the ramp up and the wind down so the season does not start from a cold account.
How often do we hear from you?
A monthly report with the numbers and the plan for the next period, plus a short weekly note while campaigns are running.