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Email
info@alterum.studio
Location
Cyprus
What's included
/01
Technical SEO audit and fixes
/02
Keyword research and mapping
/03
Content strategy and SEO copywriting
/04
Competitor gap analysis
/05
On-page optimisation
/06
Link building and outreach
/07
Local SEO, Google Business and maps
/08
Monthly analytics and ranking reports
Technical work, content and authority, so you're found first.
For most hospitality brands the search is decided before anyone reaches the site. The map card shows last year's hours, an aggregator ranks above the hotel's own page, and the answer an assistant reads out comes from a review site rather than from you. The site can be perfect and still lose that moment.
How we work
/001
Audit
Indexing, speed, structure and everything currently stopping pages from ranking.
/002
Demand
What people actually search, clustered by intent and mapped onto pages that exist or need to.
/003
Content
Pages and articles written to answer the query properly, linked to the pages that convert.
/004
Authority
Links, listings and presence in the sources that both search engines and answer engines quote.
7
Service directions
All
Channels managed in-house
35+
Expertise areas
190+
Reels produced last month
FAQ
How long until we see something?
Technical fixes show up in weeks. Rankings for anything competitive take months. We report impressions and positions along the way so you are not waiting blind.
What are GEO and AEO?
Optimising for answer engines and AI assistants: structured data, clear factual pages and presence in the sources those systems read. Same discipline, different results page.
Do you write the content?
Yes, briefs and finished articles, written in the brand's voice rather than to a keyword density target.
Who fixes the technical issues?
We do, if we have access to the site. If your developer owns it, we write the brief and check the implementation.
Does this include Google Business?
Local search and map listings are part of it. Full ongoing profile management is a separate scope.
Can you work on a site you didn't build?
Yes, that is usually the case. The audit says what is worth fixing and what is worth rebuilding.