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Email
info@alterum.studio
Location
Cyprus
What's included
/01
Social media strategy and audit
/02
Platform selection and profile setup
/03
Content creation and art direction
/04
Reels, stories and short-form video
/05
Copywriting and caption crafting
/06
Editorial calendar management
/07
Community engagement and moderation
/08
Analytics, reporting and optimisation
Content ecosystems that grow an audience instead of collecting likes.
Most accounts are run on availability. Someone posts when there is time, the photos come from whatever was shot last season, and the caption gets written in the lift. It looks active. It builds nothing, because there is no line running from one post to the next and no way of telling which of them ever brought a booking.
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How we work
/001
Strategy
Who we are talking to, what they already believe, and what each platform is there to do.
/002
Production
Shoots, reels, design and copy made in blocks, so the feed is never running on leftovers.
/003
Publishing
A calendar with owners and dates, tied to the season, the launches and everything else the business is doing.
/004
Response
Comments, messages and reviews answered in the brand's voice, fast enough to matter.
7
Service directions
All
Channels managed in-house
35+
Expertise areas
190+
Reels produced last month
FAQ
Do you shoot the content yourselves?
Yes, in production blocks, usually one or two days a month on site. Between blocks we work from that library plus whatever the team sends us from the floor.
Can we post our own things too?
Of course, and most clients do. We set up simple rules so what you post yourself still reads as the same brand.
Which platforms should we be on?
The audit answers that. For most hospitality brands it is Instagram first, with TikTok or YouTube added when there is a reason and someone to feed them.
How fast do comments get answered?
Within one working day, in the brand's voice. Anything sensitive comes to you before we reply.
What do you report on?
Reach, saves, profile visits and the actions that follow them, compared month to month. Follower count is in there, it is just not the point.
Can you work with our photographer?
Yes. We brief them the same way we brief our own team and review the material before it goes anywhere.